![]() Beware of the possible negative impact on your brand Remember that big discounts are likely to attract deal shoppers, meaning your newly attracted buyers aren’t going to convert into long-term customers in the future. Image courtesy of Top News In World Make sure your discounts will attract your target audienceīefore running any sales campaign in an effort to gain new customers, consider whether your discounts will actually attract the type of customers you really want. Doing so will increase their lifetime value and justify the higher customer acquisition cost. ![]() To get the maximum value from your discount campaigns, make sure to convert new customers into loyal buyers by nurturing your relationship with them. Offering discounts can be a surefire way to attract new customers, however, it will also affect your typical customer acquisition costs. Image courtesy of EDUCBA Take higher customer acquisition costs into account Crunch the numbers before launching any type of discount campaign to determine what you can comfortably afford to offer your customers while still making a profit from each sale. While offering 50% off certain items may seem attractive, you need to be sure you always have a profitable margin, otherwise, you may end up losing money with your discount offer strategy. Here are some of the most critical things you need to keep in mind before launching any discount offers. Try LiveAgent Schedule a Demo Things to consider before giving out discountsīased on the stage your business is in, the number of customers you have, the types of products you offer, and your pricing strategy– discounts can be a massive source of ROI or alternatively, create losses that will eventually impact your bottom line negatively.
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